I've definitely been convincd that armor should be put on first. Although it may look better, it could/will pay off. If you go offroad, the Jeep is already pretty capable stock and the armor will guard you. However, if you lift it, take it offroad, and whack something, it won't be good. Then, you'll be paying for armor, lift, and repairs. That's my thinking anyway with my Jeep, which is why it's not lifted.