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Touch car washes don't cause swirls, they cause hairline scratches that gives the illusion of swirly scratches whenever light shines, actually those are just scratches in every direction... And then there are swirls caused by poor waxing job, I see them every day on black cars, and it is one of the reasons I never got mine waxed in a cheap place, because waxing requires a good steady hand to take it off properly. I assume the stuff he got are the hairline scratches.