I just had this stuff delivered to my house after looking for a more muted type of tire dressing. After going to many car shows and examining the work of many extremely high-end automotive detailers, I noticed that their vehicles all did not have extremely glossy, reflective tires that are usually a consequence of cheaper Walmart type tire foams. As a result, I found this stuff. It was $17 for a gallon of it and I have only used a few ounces of it after three vehicles. I would definitely recommend it as the tires now look as though they are brand new off the showroom floor and it has lasted for a 300+ mile roadtrip.
http://www.chemicalguys.com/Natural_Shine_Vinyl_Rubber_Tire_Dressing_p/tvd_101.htm
http://www.chemicalguys.com/Natural_Shine_Vinyl_Rubber_Tire_Dressing_p/tvd_101.htm